No matter how much effort you put into ensuring that you have:
Unless you actually consistently utilise your research to create “TAILORED” content, which you regularly communicate with both your existing and future customers, using your Multi-Channel strategy, all your effort will be wasted.
To run an effective “Multi-Channel Communication Strategy“, requires consistent daily input. To ensure that you do this consistently, you will need to develop a daily routine to support your efforts.
Whatever gets scheduled – Gets Done