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Become an additional Resource to your customers

• In the 70s and early 80s, sales was all about manipulation and closing single transactions.
• In the late 80s and early 90s it was about problem solving, where sales people, searched for ways to solve challenges at their customers.
• In the late 90s and early 00s, sales were driven by identifying the right solution for customers, with the added desire to build a long term mutually beneficial relationship with customers.
• This has now evolved even further to a place where sales people, today need to integrate into their customers businesses, where they become an additional resource to them.

To be successful in sales today requires sales professionals, to allow their creative juices to flow, where they look for innovative ways to become an additional resource to their customers, so that they can form a mutually beneficial partnership with them.