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Multichannel Communication Strategy

Instructor Image Admin
3 Lessons
3 Students
Free
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Free
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Course Details

Multichannel Communication Strategy

Instructor Image Admin
3 Lessons
12 Quizzes
Certificate
3 Students
Current Status
Not Enrolled
Price
Free
Get Started
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The pandemic has changed the way we do business forever. One of the new challenges we now face, is that both our current and future customers, want less face-to-face contact with us. This has highlighted the need for a more “INTEGRATED COMMUNICATION” strategy to manage, service and support our industry, markets and customers.

In line with this we want to highlight a number of ways that you can engage your current and future customers, using a variety of different types of communication methodologies.

In this module, we will share a number of really powerful sales communication, engagement and connection tools and techniques. These sales communication tools will help you, to remain relevant and engaged with your customers, despite the fact that engaging in face-to-face contact, has become more difficult.

The trend we are now seeing in our markets, has been coming for a long time, the Corona virus and the lockdowns, have only served to accelerate things. Before the lockdowns, our clients were already extremely busy and did not have time to waste on unnecessary sales meetings.

Even before the lockdowns; arranging face-to-face sales meetings was already becoming quite difficult.

The reason for this is as follows:

  • People have become so over loaded, that time has become, a very scarce resource
  • People have become far more informed, due to easy access to the internet, so meeting with sales people, as sources of information, has become irrelevant.
  • People have the attention span of a gold fish and don’t respond well to unnecessary “SOCIAL TYPE – POINTLESS CALLS” from sales people.
  • Customers see all face-to-face meetings, as consuming one, full hour of their already busy day.
  • People do not have time to waste, with sales people making calls, just so that they can ensure they meet their quota of face-to-face calls that day.
  • Obviously, due to concerns about the pandemic, people, are less likely to want to hold a face-to-face meeting with any sales people.

Course Content

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1 Post Lockdown - Multi Channel Communication Strategy
2 Topics
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Lesson Content
0% Complete 0/2 Steps
Implementing your Multichannel communication strategy
What is a Multi-Channel Communication strategy?
2 Preparing to create an effective Multi-channel Communication strategy
4 Topics | 4 Quizzes
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Lesson Content
0% Complete 0/4 Steps
What Transformation do my products and services offer?
Transformation, due to my products and services
Explore current products and services
Are there any changes needed to your current products or services, to support your industry more effectively?
Why does your organisation, deserve to exist?
Why does your organisation, deserve to exist?
Define your Tribe
Describe your Tribe
3 Developing your Multi-channel communication Strategy
5 Topics | 8 Quizzes
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Lesson Content
0% Complete 0/5 Steps
What is a Multi-channel communication strategy?
Think about your Industry and markets, what channels would be most effective for you to use to engage your Current and Future Customers?
Identify the stakeholders, that are most appropriate for you to engage at your Current and Future Customers
List all the stakeholders that you will need to engage with, at both your existing and future customers
What info do you need to uncover, when you are working with, both your Current and Future customers?
What info do you need to prepare to ensure that your existing customers remain engaged?
Describe all the info you need to uncover at future customers to support you to close more sales?
What sales content, sales resources and sales support, do you need to create, to make your Multi-channel communication strategy work?
What sales content and sales resources, do you need to create to ensure that your existing customers are taken care of?
What sales content, sales resources and sales support do you need to help you to, accelerate the velocity of deals through your sales pipeline?
How do you plan, to develop sales decks, to support both your existing and future customers?
Mistakes to avoid, when designing your sales decks
Describe in detail, how you plan to develop sales decks for your future customers, to create awareness, encourage engagement, keep deals alive and moving through your sales funnel and to close more sales?
Copyright 2020 - All Rights Reserved | Designed by Encore Group
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