Using Social Selling, as part of your Multi-channel communication strategy

As you know businesses, are becoming more and more digital dependant. Research shows that decision makers and other stakeholders, involved in making buying decisions, are using digital resources, to self-educate themselves, about the right solution needed, to help them positively transform their businesses. This change in behaviour on the part of everyone involved in the buying process, means that sales professionals need to have an, effective social presence online.