Question 1

Why does you organisation deserve to exist?

Think about what transformation your organisation provides for your customers.

Looking from your customers perspective, why does your organisation deserve to exist?

Example: 

Using my Sales Enablement business as an example.

We exist to empower sales professionals, to create a set of sales success habits, which support them to perform al the right daily sales activities , required to smash their sales targets on autopilot.

Now think about your organisation in the context of the transformation you offer your customers.

What “VALUE” do the products and services offered, by your organisation offer to the market?

Why does your organisation deserve to exist?

Question 2

Why should a customer buy, what you sell?

Example: 

The “Sales Enablement Solutions” we offer, support organisations to empower their sales teams with the following:

1. All the sales resources, sales info and sales content required to:
   1. Consistently “WOW” customers, thereby creating an unforgettable customer experience, so that sales professionals can form meaningful partnerships with their customers, by integrating into their businesses
   2. Perform all the tasks necessary to move sales through all the stages in their sales funnel, by effectively following through until every deal is closed.
2. We unlock the best sales practices within an organisation (Predictable Sales Process) and then, by using our unique Learner delivery methodology, we Enable sales teams to create a new Sales Success Habit Set, so that they perform all the best practices on autopilot.

Now explore your own products, service, the value you add and the positive transformation your customers can expect.

Use these, as a starting point and now describe

“WHY YOUR CUSTOMERS SHOULD BUY WHAT YOU SELL”?

Question 3

Why should your customers buy from you and not your competitors?

Think about your own product and service and “YOU”, as the sales professional.

What is the reason that your customers should choose you and your organisation.

Example:

We focus on first uncovering the “BEST SALES PRACTICES” (Predictable Sales Process) within every organisation we work with and then we use our industry leading “Sales Enablement Learner Platform“, to convert these “BEST SALES PRACTICES” into sales professionals new”Sales Success Habit Set“. This means that sales teams get to perform all the right sales activities on autopilot, which supports them to consistently “WOW” their customers and smash their sales targets.

This means that our customers actually earn a meaningful return on their Sales Training investment.

Now think about your own industry, markets and customers.

Describe why your customers should choose your organisation below: