Question 1

What routine or system are you going to develop to support you to consistently create and deploy all the info you need to “WOW” existing customers, on an ongoing basis?

Having an effective routine that will support you to:

• “WOW” your customers, by providing a tailored unforgettable customer experience, that is aligned with providing exceptional levels of service and support.
• You need a process, that will support you to identify Cross and Up-selling opportunities
• You need a system, to remind you to re-activate lost accounts
• You need a system, to remind you to consistently, add meaningful value to your customers on an ongoing basis
• You need a system, to help you to identify opportunities, for you to become an additional resource in your customers business, so that you can form a supply partnership with them
• Systems, that ensure you don’t forget any customers, no matter how small they are
• Systems, to support you to consistently Add meaning VALUE to your current and future customers, on an ongoing basis.

As you know, success when implementing any Multi-channel Communication Strategy, never from having, a one size fits all approach. Each future customers needs, values and expectations are different, so how can one spray and pray approach be effective?

Keep this in mind, when you are looking to create awareness with your future customers and when you are trying to arrange meetings with your MAGNIFICENT 50 Future Customers.

Remember that you have targeted 50 potential customers, because they are part of your TRIBE and they offer you the best chance of closing a sale. Focusing your energy on creating a tailored message that speaks to each customer, is crucial, if you want to be successful, in this ever changing world we live in.

Example:

• We carefully target our MAGNIFICENT 50 future customers
• We select 15 customers, from our MAGNIFICENT 50 each week
• Before the week starts, we look at each future customer, from a macro perspective, where by using the info available to us, we try to see if the current Sales Info and Sales Content is suitable or if we need to develop any new content.
• Every day, first thing in the morning, we take an indepth look, at the 3 future customers, we intend to try to arrange meetings with.
  • We first try to identify, any existing sales content, that would be suitable to use
  • If the existing content is not suitable, we then note what new content needs to be developed and documented
• We deploy the content and test to see how effective it is
• If the content is not delivering the desired results, we look to polish and hone it until it does work

Using the example above, as a guideline, please think about your own MAGNIFICENT 50 customers.

What routine or system are you going to develop to support you to consistently create and deploy all the info you need to Prospect future customers?

Question 2

What routine or system are you going to develop, to support you to create the info, you need, to help you provide an unforgettable customer experience?

Creating an unforgettable customer experience, where you are consistently looking for ways to “WOW” your customers, is a crucial part of your sales process.

Think about your customers, what existing content can you deploy, to help you to “WOW” your customers

What new routine do you need to create support, to you to consistently “WOW” your existing customers

What routine or system are you going to develop, to support you to create the info, you need, to help you provide an unforgettable customer experience?

Question 3

What routine are you going to develop, to support you to identify any new content, you need to develop, to integrate into your customers businesses, so that you can become an additional resource to them?

Once you have moved deals through, your sales pipeline and you have “OPENED” the sale. What routine or system are you going to develop, to ensure that you consistently develop and deploy, new content, that will support you to integrate into your customers businesses?

One of the most important and also, one of the most difficult things to do, is to consistently innovate, so that you can uncover ways to become an additional resource to your current customers.

Sales is no longer about being a mere VENDOR. it is all about forming meaningful partnerships, with your customers.

Example: 

• We identify 15 customers a week, who we will explore, to see what existing sales content we can deploy, to support us to integrate into our customers businesses.
• If we do not have enough, suitable content, we then try to identify what content we need to create.
• Every day, we take a really in depth look at 3 of the selected customers, so that we can identify any specific content, we need to create to support us to integrate into our customers businesses.

Explore your own customers and develop a routine or a system, that will  support you to identify and deploy effective cont that will help you to integrate into your customers businesses.