To get the most from your SWOT analysis, please describe in detail below, how you intend to do the following:
This is a crucial part of completing your SWOT analysis. It is pointless knowing what your Strengths are, have an understanding about your weaknesses, being aware of any opportunities and becoming aware of any threats you may be facing, unless you are actually going to use this info, to support your sales efforts.
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Question 1
Think about all the strengths, you described previously.
How can you optimise how you deploy all your personal strengths?
Example:
One of my personal strengths, is the ability to positively influence future customers, during face to face sales meetings, to see the value that, both I and GR8Sales, bring to a future supply partnership.
My objective is thus to use every method at my disposal, to arrange as many face to face meetings with future customers, as possible
How we connect with our future customers:
We identify our perfect FUTURE customers, who needs exactly what we have to sell, namely:
New sales success habits
Optimised sales perfromance and results
Inspired sales team
Improved bottom line
50 perfect future customers, which we focus on acquiring. (I call these my Magnificent 50).
We research each organisation and identify the following people, within each one:
Gate Keeper/s
Decision maker/s
Influencers
Users
We then develop a communication strategy to effectively connect with each group.
We then use multi-channels to consistently communicate, connect and engage with each person at each of your MAGNIFICENT 50 future customers.
We use social media channels to begin the engagement process
LinkedIn
Facebook
Twitter
YouTube
We send powerful informational emails, to spark interest and show expertise
We use Automated system, called Infusionsoft (KEAP), to schedule and send out valuable information in the form of eBooks or e-zines.
W write a blog, which highlights our expertise
We also use the phone, to call and schedule face-to-face meetings with the various stakeholders
We attend regular networking events, where our magnificent 50 future customers hang out.
Create our own networking events and invite our magnificent 50 to attend
Leverage all our communication assets to support us to gradually connect with and eventually engage each individual, at each of our magnificent 50 future customers.
Explore your own strengths and list a detailed description below, describing how you intend exploiting them in the best way possible, to optimise your sales results and performance.
List your answer to this question.
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
Question 2
Explore all your organisational strengths and highlight, below, how you intend to leverage each one to your advantage
Example:
One of our organisational advantages, is our learner delivery methodology, which actually supports sales professionals to create a new “Sales Success Habit Set“
Because learners actually get to internalise our Sales Enablement Solutions and create a winning set of new success habits, we are able to offer our customers a 100% money back guarantee.
This removes any risk that our future customers may be feeling, before they buy from us, which means that they can buy with confidence.
Think about your own organisational strengths.
How can you leverage each one to your advantage, so that you can optimise your sales performance and results.
Please list a detailed description, around how you intend to do this, below:
List your answer to this question.
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
Question 3
Please explore all your organisational weaknesses and Upload your list below, how you will stop them, from limiting your sales success
Example:
One of the weaknesses, we have identified, in our “GR8Sales“, was a shortage of adequately qualified sales enablement trainers, who can deliver the standard of training required.
To overcome this challenge, we started our own Sales Enablement training Academy, to up-skill and empower trainers, so that they can meet our standards.
Since doing so we have enjoyed a steady stream of properly qualified Sales Enablement Trainers, which has enabled us to keep growing our business.
Explore all your own organisation weaknesses and list in detail below how you intend limiting their effects on your sales performance and results:
List your answer to this question.
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
Question 4
Optimising how you exploit opportunities is key to your ongoing sales success.
Think deeply about all the opportunities available to you personally.
Upload a list of all the opportunities available to you below:
Example:
When any organisation invests into utilising one of our “Sales Enablement Solutions“, their sales team, has a massive opportunity to take their sales results and performance to a new level.
You have that advantage, right now, where you will have the following provided to you:
You will understand, who your “TRIBE” (perfect customer) is, so that you will no longer waste time canvassing the wrong customer
You will know how to effectively connect with them, to arrange, face to face meetings, using a multichannel communication strategy
You will be empowered to move deals through your sales pipeline, when you learn the art of “GOLD CALLING“
You will learn how to get your creative juices flowing, as you unlock new innovative ways to consistently add value to your customers and prospects.
You will be equipped with a detailed understanding around exactly what you are required to do each day, in the form of a “Predictable Sales Process“
You will learn how to integrate into your customers businesses, so that you can become an additional resource to them and so that it will be unlikely that you will ever lose them to a competitor.
You will learn, how too optimise how effectively you utilise your time each day.
You will learn how to probe effectively, so that you can become a solution seeker
You will learn how to prepare properly, before any sales meeting, so that you always have a purpose to call on your customers
You stand out due to how prepared you are
You are better able to manage objections
You can connect your value proposition, to each customers unique needs, values and expectations.
You know how to show up, so that you always project a powerful personal brand to your customers.
You understand how to be the chameleon, during any sales encounter, so that you can communicate with your customers in terms of their personality type, thinking style and decision making process.
Please upload a detail description describing, in as much detail as possible, how you are going to fully exploit any opportunities available to you.
List your answer to this question.
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
Question 5
Explore all the opportunities available to your organisation, right now and upload a detailed description outlining, how you intend to take advantage of each one.
Example:
We have a really powerful network of future customers, called our Magnificent 50.
In order to optimise how we engage these future customers, we will do the following:
Tailor our messages and communication to suite each individual future customers’ needs values and expectations.
Personalised communication, which speaks specifically to each prospects specific circumstances, is far more likely to be read and acted upon.
We remain in contact with future customers (prospects), by
sending weekly e-zines, which are packed with powerful sales tips and resources. (Add Value)
Sending regular informational emails, containing complimentary resources, which will support sales teams, to optimise their performance and results.
Holding regular customer informational events, where we will provide them with great value, in the form of a motivational speaker etc.
We also consistently connect with our future customers via LInkedIn and on other social media platforms.
We regularly offer “Free Resources” and other value adds to your prospects, as integrated parts of your sales process.
This will helps us to:
keep, our prospects interested
Informed about our sales enablement solution capabilities
Supports us to keep deals moving, steadily, through our sales funnel.
We consistently keep adding meaningful value, to your future customers, in the form of support, mind storming sessions, documented sales solutions, etc.
We understand the importance of business integration and we work really hard to become an additional resource to our customers as follows:
Conducting a mind storming session, to really get to know our customers business and their specific challenges
We support our customers to create an effective Predictable Sales Process and then offer to keep it updated, into the future
We support our customers to build an induction program, using our online resources
We offer ongoing video training
We offer weekly webinars
We offer to support sales leaders with sales coaching on an ongoing basis
We strive to build mutually beneficial partnerships with all our customers.
Our aim is to always, become an invaluable additional resource for them.
Think about your own sales environment and all the organisational opportunities available to you.
Explore all the opportunities available to your organisation, right now and list a detailed description outlining, how you intend to take advantage of each one.
List your answer to this question.
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
Question 6
Threats can limit your sales success.
Please list a detailed description, about, how you intend to limit the effect of any personal threats that may limit your sales success.
Example:
One of the threats, which I have identified as, potentially limiting my sales success going forward is:
The current economic challenges, are forcing organisations to reduce their training budgets significantly.
In response to these changes we are doing the following:
We have taken, even a more thorough look at all of our competitors done the following:
Clarified, all the areas, where we have an advantage over our competitors, so that we can become more effective, at using our differential advantage to show our prospects, why they should choose us
We have removed all the risk from our customers, by offering a 100 % money back guarantee
We get up really early every day and work way longer than our competitors
We are constantly looking for new and innovative ways to integrate into our customers businesses
We offer a myriad of complimentary, resources to showcase how we can support our customers to achieve their desired improvement in sales.
Think about yourself. What threats are you currently facing?
Please list a detailed description, about, how you intend to limit the effect of any personal threats that may limit your sales success.
List your answer to this question.
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
Question 7
Explore all the threats facing your organisation at the moment and list a detailed description, outlining, how you intend to mitigate, eliminate or delegate them.
How you intend mitigating or eliminating them.
Example:
One of the threats facing GR8Sales at present is a new trend, where organisations don’t want their sales teams to be out of the office for prolonged periods of time, for training.
We have responded as follows:
We offer an e-Learning platform to support learners to engage with the Sales Enablement Material 24/7/365.
We offer audio books, to enable trainees to engage with materials in their mobile university.
We offer organisations the opportunity to have the training broadcast, via an internet link, so that people can log in locally, without the need to travel.
We offer weekly webiners, to allow, people to have access to a trainer online, even if they cannot travel to a group training session.
We have a mobile sales enablement platform, which provides short powerful segments of inspiration and training throughout the day.
etc
Think about your own markets and industry, how can you best eliminate, mitigate or delegate any threats, facing your organisation.
Explore all the threats facing your organisation at the moment and list a detailed description, outlining, how you intend to mitigate, eliminate or delegate them.
List your answer to this question.
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.