The secret to increasing your success rate when making “GOLD TELEPHONE CALLS”, is to PERSONALISE your message as far as possible. This is achieved by first conducting research and uncovering as much as you can about each customers unique needs, values and expectations.
- Your message must be personalised as far as possible
- Make the first 5 seconds count
- Ensure that your message positions your organisation, as one who works with clients “JUST LIKE THEM”
- Try to describe how your product or service will support them to:
- Solve a challenge
- Achieve a better outcome
- Reduce costs
- Increase revenue
- Improve efficiencies
- Optimise their life experience
- Try a qualifying statement like “We work with organisations just like yours, where we empower their sales teams to consistently achieve their sales targets. Is that something, that would interest you?