Question 1

Consider all the requirements, within the markets you serve. What would the most appropriate methods, be to effectively communicate with your customers?

Example of the different media, I use to engage my customers:

• I use “Social media” to connect with and to build rapport with my current and future customers.
  • Be vigilant when, using this method to communicate, as certain customers can view this as stalking. The best Social media platform for business, is LInkedIn, as people see this as a mechanism for doing business.
• I use email sales and marketing campaigns, to remain in contact with my customers and to communicate “VALUE” to them.
• I consistently create digital Content for distribution, via my digital communication channels.,
• I use the telephone, to engage my customers and to follow-up on specific matters
• I use Digital Documents (Blogs etc.), to show expertise and create awareness
• Online Presentations (Webinars), as a means to connect with groups of customers and as a means to showcase our training services
• Sales Automation, supports me to get all the digital content to all the right people, at the right time.
• I use E-zines, to showcase expertise and as a learning resource, for my customers
• e-books, offer a detailed explanation of the positive transformation, our customers will enjoy, when they work with us

No one knows, your industry better than you do. Use your understanding of the requirements in your industry and the example above and describe the most appropriate methods, you will deploy in your Multi-Channel Communication Strategy below:

Using the above example, please describe all the different media, you plan to include in your Multi Channel communication strategy, below:

Question 2

List all the different stakeholders, at your future customers that you will need to engage, using your multi-channel communication strategy, below:

Think deeply about everyone, who is involved in making a buying decision at your future customers:

List all theses stakeholders below:

Example:

• Decision makers – these are the people, who hold the cheque book and make the final decision
• Influencers – Decisions are seldom made by only one person at an organisation. There are always, a number of people involved in supporting the decision maker to choose you as a supply partner.
• Gatekeepers – These are those well trained individuals, whose job it is to protect the decision maker from, unnecessary interruptions, from unsolicited sales interruptions.
• Technical people – if you sell a complicated product or service, there may be technical people, who need to get involved too.
• Other stakeholders – depending on your industry and the markets you serve, there may be other stakeholders, who would get involved.

Using the above example, as a starting point, please describe all the stakeholders and their roles at your MAGNIFICENT 50 future customers below: