The first goal for conducting any social selling process, is obviously to encourage engagement and conversation. The “ULTIMATE GOAL” though is to take the conversation off social channels, arrange an appointment and then to sell them either your product or service. DEVELOPING long term mutually beneficial partnerships with your perfect future customers, requires you to

• Find the perfect future customer
• Create relevant content
• Engage in meaningful conversations with them
• Show them that you are the industry expert
• Move the conversation off social platforms
• Meet with future customer and close the sale.