The first step in any Multi-Channel communication strategy, is to EDUCATE, ENGAGE and INFORM, the various stakeholders, at your customers and future customers.
The way you do this is as follows:
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Keep all the above in mind, as you create and write down, the picture of POSSIBILITY, you have for your sales team below:
In addition to your whole company having a clear Mission Statement, your sales team should also carve out their own VISION within the company.
It aligns and brings your sales team together, making them passionate about who you are as a branch or department. It also highlights where you and your sales team want to go. It will also help you when recruiting sales professionals in the future.
When used properly, it will ensure that any new hires are are a good culture fit, it will encourage ongoing team camaraderie and even help your team re-focus on important goals.
“The GR8 Sales teams VISION”, is to ensure that we are:
Our philosophy is “Do whatever it takes” to achieve your sales goals.
We embrace coaching, mentoring, we thrive on feedback, and we strive for excellence.
“We think. We act. We win.”
I think this statement is incredibly powerful for our team. It tells you not just who we are, but who we’d like to be, as we continue to grow. Each time we hire a new sales professional, these are the qualities we’re looking for – someone who is goal-oriented, smart and hard-working.
Use the above example, as a starting point and describe in as much detail as possible, the VISION you have for your Sales Team, below:
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.