Step 3
Review all the channels you used to communicate and respond appropriately to each one, to start a conversation. The very nature and purpose of your multi-channel or digital marketing strategy is focused on engagement and fostering meaningful conversation with your MAGNIFICENT 50 and the other targeted future customers, you have reached out to via the various communication channels described above.
MAGNIFICENT 50
There is no value in discovering or creating great content, which is of interest to your MAGNIFICENT 50 unless you are going to respond to any feedback you receive.
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Describe in detail below, exactly what you expect from your sales team members
Yes of course, we expect our sales team members to achieve their sales targets every year. That goes without saying.
What I am looking for here is, for you to think about everything you need your sales team to do, so that they can:
Use the above as a starting point and describe all the outcomes, you expect your sales team to achieve each day, week and month
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
Explore each one of the outcomes you expect and then, describe in detail, how you will measure and ensure that your sales team actually performs, all the crucial sales related activities, they need to perform to ensure they succeed, below:
Example:
If I choose one of the outcomes above, namely “Consistently Add Meaningful VALUE to their existing and future customers“.
I do the following:
By having a system like the one I described above, I ensure that I don’t forget, to carry out this crucial sales task.
Explore each expected outcome in turn and describe in detail, how you will measure and ensure, that your sales team actually performs, all the crucial sales related activities, that they need to perform, to succeed, below:
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
Describe in detail, below what you plan to do to support your sales team to achieve all the previously mentioned objectives?
The tools you as a leader have in your toolbox are as follows:
Use the above ideas, as a guideline and describe, below, how you intend to support your sales team to consistently achieve all the objectives, you described previously
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.