Please create agendas for each of the compelling prospecting meetings, why you visit your customers, below:
Please create the agendas and keep them on file.
Only record all the different agendas below.
The detail, must be stored in a place, which is easy to access.
An online facility, which can be accessed from anywhere is best
Example:
Good afternoon David please find an agenda, outlining the outcome, I would like to achieve from our meeting tomorrow.
- I would like to understand the way you approach your markets
- What challenges are you encountering at present
- I would like to understand the specific needs of your sales team.
- What is standing in the way of all of them achieving their sales target
Please give the following questions some thought:
- Who is the sales training for? †(Sales background, experience, age, what do they sell, attitude and their expectations from sales training)
- What sales training have they attended before? (outline what you feel was effective and sales training, which was not)
- What was the outcome of this training? (outline any positive or negative changes experienced by your sales team, after attending any previous sales training)
- What are the current challenges they are experiencing? (outline any specific issues, you feel will improve with sales training)
- What outcome do you want to achieve with this sales training? ( Please outline your expectations, needs and how you would want the sales team to be or act after attending the sales training with us)
- Discussion to build a specific sales training process to support your sales team, to acquire the specific sales skills they need, to meet the specific needs of your organisation.
- Understanding the road forward and how we can support you to improve and enhance the specialised sales skills needed by your team.
- Summary and how we see the process proceeding.
I hope this outline gives you an understanding about how we can support your sales team to improve and become better equipped to achieve their sales targets.
Using the above agenda, as an example, please describe the agendas, you are planning to use, when you meet with your customers