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To get started, please list your first 10 Lynchpin questions below:
Once you have listed your Lynchpin questions, please use them in the field and make any changes you feel necessary below, as you hone and polish them.
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
After viewing the above video, begin to explore your own Lynchpin questions and keep honing and adjusting them until they achieve the above criterion, as listed in the video.
After exploring your questions and testing them in the field, please make any improvements that you need to make to your Lynchpin questions to ensure that they are effective.
List your new Lynchpin questions below:
Using the examples you saw in the video above, please evaluate your own Lynchpin questions.
How can you use these examples to improve your own questions?
List any improvements you make below:
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
List all the criterion below, which make your product unique and special.
What is your unique selling proposition?
List a minimum of five below:
Now that you have constructed your own Lynchpin Questions please consider your own Value Proposition and the following information, as you continue to hone and polish your Questions. Try to include ideas from your own Value Proposition in your questions.
Think about your Value Proposition and the criterion below and try to improve your Lynchpin questions.
What should your Lynchpin Questions Do?
Invest the time now to re-examine your Lynchpin Questions and see how you can try to introduce as many of the above elements into your own Lynchpin questions as possible.
Remember that well-constructed Lynchpin Questions will help you to effortlessly unlock your customers and prospects needs, challenge and concerns and objections, which makes helping them and closing sales simple.
This understanding allows you to more effectively communicate your value to them in terms of their needs and ensures a modality of fair exchange, exists, whereboth parties feel like they have benefitted from the relationship.
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
Continue to test your Lynchpin questions in the field with your prospects.
As you think of or se any ways to improve them, please list your answers below: a
List any changes to your Lynchpin questions, you feel are necessary to support your prospects to want more below:
Explore your Lynchpin questions a little more.
Are you comfortable that they are supporting you to differentiate you from your competitors?
If you feel you could improve your Lynchpin questions, so that they will support you to differentiate you from your competitors then, please make any changes you feel would help you to do this.
Make sure that your Lynchpin questions highlight and utilise your your Unique selling proposition or Value Proposition:
List any changes to your Lynchpin questions that you feel would help you to differentiate your product or service below:
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
Please watch the video above, before answering the following question:
Describe the difference between creating a buying atmosphere and a selling atmosphere with your prospects below:
Describe the research you intend to conduct before meeting your next prospect below:
Based on the research you have conducted, please list the Lynchpin questions, you intend to use at that specific meeting below:
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
Think about your value proposition. How can you use it to create effective Lynchpin Questions that showcase your differential advantage?