Question 1

How are you going to research your MAGNIFICENT 50 future customers, to ensure that there is a perfect sender – sendee fit

A one size fits all approach, when sending emails is very ineffective.

It is for this reason that you need to research your MAGNIFICENT 50, future customers and as far as possible, we need to tailor a specific message for each customer, that speaks to their unique needs, values and expectations.

Example:

• We do send out email campaigns, to carefully selected future customers, who are not yet part of our MAGNIFICENT 50 prospects.
• These emails are designed to create awareness, with groups of potential future customers, who are part of our “TRIBE“.
• We also conduct thorough research into each of our MAGNIFICENT 50 future customers, to identify the most appropriate content to include into tailored email campaigns.
• We have noticed a massive increase in the responses, we enjoy from customers, when we tailor specific messages for them

Think about your own industry, markets and MAGNIFICENT 50 future customers.

How are you going to ensure that you create a tailored message for each of them?

Question 2

What system are you going to use, to ensure that you personalise each email?

By merely, ensuring that your emails, are always personalised, where you always use the person’s name in the email, you increase the chance of your future customers opening the email by 15 %.

There are a number of really good systems out there, that support you to personalise your email campaigns.

Examples of these are:

• • Mailchimp
  • Infusionsoft
  • Active Campaign
  • Campaign monitor
  • SendX

Explore your own Industry, markets and MAGNIFICENT 50 future customers.

What system are you going to deploy to run your personalised, email campaigns?

Question 3

How are you going to create great personalised subject lines that speak to towards answering the question – “WHY ME”, to your customers

The first thing your future customers see, when they receive an email from you is the subject line. If it is not enticing enough, people will just delete your email, without reading it.

Research shows that when you have a powerful, personalised subject line that answers the question  – “WHY ME“, there is an 80 % greater chance that your future customers will open the email.

Example:

I constantly monitor emails that I receive and note the content of the subject lines of the emails that I open.

I collect these and use them as guidelines, when I am creating a tailored, personalised subject lines for my future customers.

Also remember to use split testing to try to identify the best headings, to use in your emails.

Think about your own industry and markets. What are you going to do to support you to get your future customers to open your emails?

Question 4

Offer some free stuff

People are far more likely, to open emails, when they have some kind of an incentive to do so.

What free content, resources or value can you include in your email campaigns, to encourage your future customers to open your emails?

Example:

We never send an email, to our our customers, without including some value as follows:

• •  Access to an ezine, which contains valuable sales info
  • Access to an audio book, containing valuable sales insights
  • Access to a personality test
  • Access to one of our online learning modules

The secret, when offering these free resources, is to ensure that you do not include live links.

If the future customer wants to access the link, they need to copy and paste the link in their browser, first

Explore your industry, markets and MAGNIFICENT 50 future customers.

What free content, resources or resources, could you offer to your future customers to:

1. 1. Show value
   2. Showcase what you can do
   3. Incentivise your future customers to open and read the email

Think about your own markets, industry and customers, what free stuff, or valuable information, could you offer to your customers? 

Question 5

Don’t include LINKS in your emails

• It is far more likely that your email will be sent to junk, when it has a link in it.
• Unless someone knows you, they will never click on a link in an email anyway.

Describe any issues you have experienced in this regard, if any