Explore the 5 MAGNIFICENT future customers you have selected previously and by using the additional qualifying criteria. Ensure that these future customers are indeed a perfect fit for you to focus your prospecting efforts on:
The best way I have found to identify and filter your perfect future customer is to examine their suitability, using the following criteria:
- Are they a perfect candidate, who will transform their business after investing in your product or service?
- Will their after state be optimised, when they invest into buying your product or service?
- Can they quickly recognise the value you bring?
- Will they recognise the great value proposition you offer and once converted, will they present you with a huge lifetime sales value?
- because of:
- Their transaction size
- Frequency of purchases
- Upsell or cross sell opportunities
- Their potential to offer you great referrals to other qualified clients?
- Are they are easy to reach, resulting in low marketing, advertising and sales time and effort?