Question 1

What routine or system are you going to develop to support you to consistently create and deploy all the info you need to Prospect future customers?

Having an effective routine that will support you to:

• Explore you MAGNIFICENT 50, to uncover any unique sales content or sales info you need to create awareness about you, your organization, products and services
• Explore your MAGNIFICENT 50, to uncover any new content you need to create, so that you can get meetings with your future customers
• Explore your MAGNIFICENT 50, to see what content you need to create to support you to start engaging your future customers

As you know, success when implementing any Multi-channel Communication Strategy, never from having, a one size fits all approach. Each future customers needs, values and expectations are different, so how can one spray and pray approach be effective?

Keep this in mind, when you are looking to create awareness with your future customers and when you are trying to arrange meetings with your MAGNIFICENT 50 Future Customers.

Remember that you have targeted 50 potential customers, because they are part of your TRIBE and they offer you the best chance of closing a sale. Focusing your energy on creating a tailored message that speaks to each customer, is crucial, if you want to be successful, in this ever changing world we live in.

Example:

• We carefully target our MAGNIFICENT 50 future customers
• We select 15 customers, from our MAGNIFICENT 50 each week
• Before the week starts, we look at each future customer, from a macro perspective, where by using the info available to us, we try to see if the current Sales Info and Sales Content is suitable or if we need to develop any new content.
• Every day, first thing in the morning, we take an indepth look, at the 3 future customers, we intend to try to arrange meetings with.
  • We first try to identify, any existing sales content, that would be suitable to use
  • If the existing content is not suitable, we then note what new content needs to be developed and documented
• We deploy the content and test to see how effective it is
• If the content is not delivering the desired results, we look to polish and hone it until it does work

Using the example above, as a guideline, please think about your own MAGNIFICENT 50 customers.

What routine or system are you going to develop to support you to consistently create and deploy all the info you need to Prospect future customers?

Question 2

What system or routine are you going to develop and deploy, to support you to create al the content, you need to accelerate all the deals through your sales pipeline?

As you know, keeping deals alive and flowing through each stage in your Sales Funnel, can be challenging. Especially, if you are relying on just the content offered in your proposal to help you to do this.

When you can consistently create powerful, tailored, engaging content to keep deals alive, future customers informed and engaged, you can accelerate deals through your sales pipeline

Example:

• We select 15 deals a week, from our MAGNIFICENT 50 future customers, to explore, to see what content or info we need to create, to accelerate each deal through our sales pipeline.
• On a daily basis, we examine 3 deals and identify what stage each deal is at.
• We then try to see, if the current content we have is suitable, to move deals through our sales funnel, or if we need to develop any new content.

Think about your own MAGNIFICENT 50, what routine are you going to develop, to ensure that you consistently develop , any new content, required to accelerate the velocity of deals through your sales funnel.

List you answer below: