One of the fundamental reasons you engage in a social selling process, is to add value to your future customers.

The best way to do this is follows:

• Try to educate your future customers about trends in their industry
• Inform them of any changes in their markets
• Highlight better ways of do business
• Show them ways to improve their bottom line
• Provide them with solutions that will help them to transform their businesses
• Show them how they can improve the efficiency or effectiveness of their organisation or people.
• Reveal solutions that will help them to sleep at night