FAILING TO RECEIVE A RESPONSE
When a future customer does not respond to your first email, it does not mean they are not interested, it just means that you did not peak their interest enough yet.
Remember that your customers are carefully targeted and selected. They will most certainly be better off after choosing to develop a long term mutually beneficial partnership with you.
When building your follow-up, sales process, consider the following research conducted by TenFold. 80 % of sales take 5 follow-up meetings with purpose, after the first sales meeting, to close.