What are you going to do to test any copy or content you intend using in your email campaigns?
What are you going to do to test any copy or content you intend using in your email campaigns?
Think about the specific needs, expectations and the transformation your future customers want, in the markets you serve. How are you going to evaluate the content, to make sure that it meets the following requirements:
- It must add value to the potential partnership
- It must be original and suit the needs of each specific situation
- It must be transformational
- It must be generous
- It must be clear