What can you do to improve your collaboration with your customers?

• All efforts must be focused on creating trust.
  • This requires openness and honesty from both you and your customer.
• Learn to probe effectively, so that you can really dig deep and uncover your customers real needs, values and expectations
• Make sure that you listen to your customer’s answers, as all partnerships require understanding.
  • Your customers want to feel that you understand their specific challenges.
• Understand your own value proposition and become an expert at linking the differentiated elements of your value proposition to your customer’s needs, values and expectations.
• Ensure that you make the customer an integral part of the solution you provide.
  • Even go as far as giving them credit for any solution you created.
• Explore your customers business and find innovative ways to integrate into their business, so that you become an additional free resource to them.