Question 1

Use the person’s name in subject line

Should you use the person’s name in the subject line?

Extensive research shows that you will increase the open rate of your emails, if you personalise them.

There are two options, available to you:

• You could manually send out the emails, which you personalise
• You can use an email service, such Mail-chimp or Infusionsoft (KEAP), to automatically personalise your messages

Please describe below, how you intend personalising all your emails, below:

Question 2

How are you going to highlight any pain points, your future customers may be experiencing?

State the pain point and use your future customers name in the subject line.

This resulted in a 54 % increase in open rates.

We have stated on numerous occasions that it is crucial for you to conduct research, prior to engaging in any email campaign.

One of the crucial areas, which improves open rate and engagement, is found when you correctly identify the customers pain point and then you send them an email, with a solution for that specific challenge,

Think about your markets and industry, what are you going to do, to uncover each of your Magnificent 50 customers pain points.

How are you going to highlight any pain points, your future customers may be experiencing?

How are you going to ensure that the content is tailored as far as possible to ensure that it speaks to each future customers specific needs, values and expectations?

Ensure that the content you send is tailored as closely as possible, to each specific customers unique needs.

You research around the specific pain point each of your Magnificent 50 future customers its experiencing, will dictate what content you will prepare and deliver to each customer.

The secret, to make this work for you is specialisation and focus. A one size fits all approach, is a complete waste of time, unless your objective is a spray and pray, strategy, where you want to put a message out there for the masses.

You need to tailor each message and the content, to be a perfect fit for each future customer.

Keep all the above in mind and describe, how you intend to tailor, each of your messages for your customers, below:

Question 4
How are you going to ensure that you always use the future customers name in the body of the email?

Use the future customers name in the body of the email

Once again, you can do this manually or you can use an email delivery service to customise each one for you.

Think deeply about your markets and customers, how will you ensure that you put your customers names in the body of the email.

Question 5

How are you going to ensure that you uncover special dates to include in the subject line?

If you discover a special date, such as an anniversary or birthday and it is appropriate, include this in your subject line.

This practice, when applied properly, increases open rates by 60 %.

Give your industry, markets and customers some thought.

Where will you research to find this info?

Think about your customers, markets and industry.

How do you intend to leverage this powerful tool, to your advantage?

Question 6

How are you going to discover your future customers interests, so that you can leverage this to create a powerful message?

Leverage your future customers interests to create a value packed message.

I have described in detail, all the methods you can use to research the individuals at your Magnificent 50 future customers.

The more info, you can discover about the individual the better. Remember, when delivering any messages that could be construed as personal, you need to use caution.

You are there to provide great service and perfect solutions. Using any personal hobbies or sports that your customers engage in or play. Is very powerful, to encourage your customers to open the emails, but can also be seen as stalking.

Think about your industry, markets and customers.

How can you leverage this tool, effectively, without being viewed, as a stalker?

Question 7

What incentive, prize or free gift can you include, that is aligned with your future customers interests, to improve customer engagement, with your emails?

Include a desirable incentive, such as a reward or prize, which is aligned with each future customers interests or needs in the subject line.

Remember that this must not be an expensive gift, but rather a well thought out really valuable gift that costs little or nothing, but due to the research and understanding you have about each customer, it has great value to them

Example:

• We really get to know our customers, if they are a leader, we may send them an online copy of “John Maxwells – 6 Levels of leadership or Robin Sharma – lead without a Title etc.
• If we see discover that they seem to be short of time. We send them a copy of my own book on Time effectiveness or we send them a copy of Steven Coveys book, 7 habits of highly successful people

I am sure that you get the idea. To make this work for you, you really need to get to know what inexpensive gift, would be of great value to your customers. Once you have discovered what that perfect gift is. Sending it , will most certainly open doors for you and it will obviously increase the open rate of your emails.

What incentive, prize or free gift can you include, that is aligned with your future customers interests, to improve customer engagement, with your emails?