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LESSONS & TOPICS

What do you intend to do, to increase the open and response rate of your email campaigns?

What do you intend to do, to increase the open and response rate of your email campaigns?

HOW TO INCREASE THE OPEN AND RESPONSE RATE ON COLD EMAILS

  • It is crucial to conduct personalised research, to support a powerful sender/sendee fit.
  • Be personal and do your homework
  • Create great personalised subject lines that speak to the question “Why Me
  • Don’t include any links in your emails.
    • It is far more likely that your email will be sent to junk, when it has a link in it.
    • Unless someone knows you, they will never click on a link in an email anyway.
  • Offer some free value