HOW TO INCREASE THE OPEN AND RESPONSE RATE ON COLD EMAILS

• It is crucial to conduct personalised research, to support a powerful sender/sendee fit.
• Be personal and do your homework
• Create great personalised subject lines that speak to the question “Why Me”
• Don’t include any links in your emails.
  • It is far more likely that your email will be sent to junk, when it has a link in it.
  • Unless someone knows you, they will never click on a link in an email anyway.
• Offer some free value