HOW TO INCREASE THE OPEN AND RESPONSE RATE ON COLD EMAILS
- It is crucial to conduct personalised research, to support a powerful sender/sendee fit.
- Be personal and do your homework
- Create great personalised subject lines that speak to the question “Why Me”
- Don’t include any links in your emails.
- It is far more likely that your email will be sent to junk, when it has a link in it.
- Unless someone knows you, they will never click on a link in an email anyway.
- Offer some free value