Think about your industry, markets and customers, what is the most appropriate process you should follow, when designing your second tier sales deck?
Example:
Our second tier sales deck
- Opening
- What is the challenge?
- Who has the challenge?
- What is the cost of the challenge?
- What is missing from the current solution?
- What has changed?
- How will your solution help?
- Prove your solution is better
- How much does your solution cost?
- Create a long term, mutually beneficial “PARTNERSHIP“
Above is an outline, detailing the process we follow, when designing our second tier sales deck. This example has proven very effective in a number of different industries, so it may work in your industry too.
Think about your industry, markets and customers, what is the most appropriate process you should follow, when designing your second tier sales deck?