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LESSONS & TOPICS

What sales content, sales resources and sales support do you need to accelerate the velocity of deals through your sals pipeline?

What sales content, sales resources and sales support do you need to accelerate the velocity of deals through your sals pipeline?

Building and employing an effective Multi-channel or digital marketing strategy, takes “WORK”. The benefits that will accrue to you as a result of utilising this strategy though, are well worth the effort involved.

As you invest the time to develop your own multi-channel sales and marketing strategy. It will at first feel uncomfortable, as you will be thrust out of your comfort zone, into a completely new paradigm.

This paradigm shift needs you to change the way you approach your current sales process completely. It will require a lot of additional or different “WORK”.

To run an effective MULTI-CHANNEL DIGITAL COMMUNICATION strategy, you need to:

  • Create tailored content, designed for specific audiences and customer types
  • Utilise this content to show your value to each unique audience
  • You need to track content consumption to support buyer engagement