What “TRANSFORMATION” can your customers expect when forming a PARTNERSHIP, with both you and your organisation?
What “TRANSFORMATION” can your customers expect when forming a PARTNERSHIP, with both you and your organisation?
We have explored your products and services and how they can support your customers, to move from an undesirable state, to a more desirable one.
In this section, we will start to focus on “TRANSFORMATION“.
Remember all your customers want and all they buy is “TRANSFORMATION”
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- 1 of 2Question1
Question 1
How are you going to ensure, that you respond to all the feedback you receive, from all your multi-channel communication strategies?
There is no value in discovering or creating great content, which is of interest to your MAGNIFICENT 50 unless you are going to respond to any feedback you receive.
Example:
When we utilise the content, we have created to communicate with our future customers, we have developed a routine to help us do the following:
Facebook
FACEBOOK FEED – PERSONAL PAGE, FACEBOOK FEED – BUSINESS PAGE AND FACEBOOK – PAID ADS
- We have a daily routine, where we explore all of these channels and we respond to any comments, likes or shares and we connect with anyone, who is not already a contact
- I try to encourage a conversation when I respond, by asking relevant questions and offering further meaningful insights.
FACEBOOK – MESSENGER
- I respond to any replies that I get with meaningful questions and other valuable content.
- The purpose of any response is to encourage engagement and to try to start a conversation.
LinkedIn
- I check daily to see, who viewed our profile and send them a connection request
- Once they have accepted my connection request, I send them some valuable content and try to engage with them and start a conversation.
LINKEDIN FEED – PERSONAL PAGE AND LINKEDIN – PAID ADS
- I respond to any comments, likes or shares and connect with anyone, who is not already a contact
- I try as far as possible, to encourage a conversation when I respond, I try to ask relevant questions and offering further meaningful insights.
LINKEDIN – POST CONTENT TO YOUR 100 CAREFULLY SELECTED GROUPS
- I check the emails I receive from all your groups, outlining the articles that I post daily and follow-up to see if there have been any comments, likes or shares of my articles.
- I connect with anyone who liked, commented on or shared my article.
- I also send them valuable content and try to start a meaningful conversation with them.
LINKEDIN – MESSENGER
- I have a daily system, where i visit Linked twice a day so that I can respond to any replies that I get with meaningful questions and other valuable content.
- The purpose of any response is to encourage engagement and to try to start a conversation.
TWITTER FEED – PERSONAL PAGE AND TWITTER – PAID ADS
- I respond to any replies that I get with meaningful questions and other valuable content.
- The purpose of any response is to encourage engagement and to try to start a conversation.
TARGETED EMAIL CAMPAIGN
- I have a system, where I examine the email account, where customers respond. I respond to any replies that you get with meaningful questions and other valuable content.
- The purpose of any response is to encourage engagement and to try to start a conversation.
Use the example above as a starting point.
Please list the system, you plan to use to ensure that you don’t miss any responses from you multi channel communication strategy.
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This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
Grading can be reviewed and adjusted.Grading can be reviewed and adjusted. - 2 of 2Question2
Question 2
What are you going to do to ensure that you consistently engage any customers, who respond to your multi channel communication strategy?
A crucial part of your Multi-Channel communication strategy is to engage potential customers on an ongoing basis.
This can be achieved as follows:
- Create an eBook campaign, which you automate, using Mailchimp, Infusionsoft etc.
- These valuable pieces of content are sent weekly to all hot leads and other potential future customers
- Ensure that your social media channels are always full of powerful, relevant content that will encourage engagement and conversation.
Using the above example, please explore your own customers and their needs. How are you going to ensure that you keep them engaged and interested, throughout the sales process
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This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
Grading can be reviewed and adjusted.Grading can be reviewed and adjusted. - Create an eBook campaign, which you automate, using Mailchimp, Infusionsoft etc.